Secure Your Presence Online, We All Need Digital Real Estate
Google held their first Black and Latinx Publishers Summit last December, a virtual event designed to provide a community for Black and Latinx publishers, creators, and web developers to come together. Creators from diverse backgrounds gathered to discuss digital advertising, growing your audience and maximizing your earning potential. I led a 25min session themed "Empowered Entrepreneurship''.
There were many takeaways from the summit including Sandra Garcia’s suggestion which focused on having a brand that stays consistent across multiple platforms. This suggestion allows you to master your own content and have an effective online presence. Through this, you become a reliable content curator, lure in more collaborative deals, and legitimize your brand.
Treat your website like your digital piece of real estate Grow with Google Digital Coach Sandra Garcia shared that, as a small publisher, you are in “the business of you.” She noted that small publishers and business owners can grow their careers by mastering their brands and online presence — including making sure your brand is consistent and up to date across any platforms you’re publishing content on.
Following The Black and Latinx Publishers Summit, Google published a recap, "7 takeaways from our Black and Latinx Publishers Summit". Click Here To Read The Write Up and feel free to let us know what you think.
The rise of content creation allows people to share their interests and passions with others while being able to establish a brand and make a profit. The great thing about content curation is that it exists in various forms and all depends on the person behind the camera, computer or phone. Some of our favorite Afro-Latina content curators are:
We’d love to hear about some of your favorite content curators! Let us know in the chat.