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Fenty Beauty: The Latest Brand to Disrupt the Beauty Industry

Rihanna did it again. Sticking to her throne as the most marketable celebrity (according to a report released by the NPD Group—a company that tracks consumer spending worldwide) her latest business venture, Fenty Beauty has been a major success just a few weeks after its release on September 8 in New York City.

Fenty Beauty launched exclusively online and in Sephora stores in the US with a total of 40 shades of foundation from very pale white and pink foundation shades to several shades of dark brown and everything in between. Rihanna’s brand, made available worldwide to 17 nations, emphasized inclusivity of all skin-tones, ethnicities, and races. Fenty Beauty has the entire makeup community buzzing, and some brands are now trying to cater to consumers with darker skin tones and develop more products that are suited to different skin tones.

“The Fenty Face was created for women of all skin tones, of all personalities,” Rihanna said when commenting about the beauty line. “These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins.”.

Thanks to Fenty Beauty there is hope major cosmetic brands will notice Afro-descendant customers are a vital in the business and indeed have major consumer power. Let the beauty revolution begin.

Discover why so many people in the beauty industry are going crazy over Fenty Beauty products.

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